Monday, February 25, 2008


Pinkberry yogurt joint is the new celebrity craze. We see stars toting their Pinkberry cups all over the tabloids. And now we see regular New Yorkers with them as well. I wanted to see what all the fuss was about.

The store on 32nd Street in Manhattan is a cute little japanismo affair with little chairs, tables and do-dads for sale. There are three flavor choices, regular, coffee and green tea. You order your size, flavor and number of toppings. Toppings include the usual sprinkles and chocolate chips as well as non-gluten free granola, cocoa and fruity pebbles and Cap’n Crunch. They also have an admirable selection of fresh fruit: berries, banana, kiwi, etc.

The list of ingredients, posted conspicuously along with the nutrition information lists natural flavoring as one of the ingredients. I inquired about this and this was the response I got:

Dear Vittoria,

Thank you for choosing pinkberry, correct our product is gluten free please visit our website and go to FAQ and you’ll see that our product does not contain gluten.


I tried the green tea without any toppings, my wallet isn’t quite robust enough to support that. It’s no wonder that all the celebs are eating it, it’s low cal, low fat, low sugar and it tastes really good. Mine actually tasted like green tea and yogurt, rather than iced sugar. I definite hot day treat. Or a long day at work treat. Or an any day of the week treat for that matter.

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